Expertise
Functions, not buzzwords.
We specialize where our founder spent 25 years operating: the functions that touch revenue and the functions that touch people.
MarketingCommunicationMediaeCommerce Buyer: CMO · CCO · eCommerce Director
01
AI content production at scale
Editorial and product content pipelines that hold brand voice across markets and languages.
02
Campaign and media-mix intelligence
Decision support that earns its seat in the planning meeting — not another dashboard nobody opens.
03
Conversational commerce
Assistants that close, not chatbots that deflect.
04
Marketplace operations
Including China platforms — Tmall, Douyin, RED — where Western playbooks don’t transfer.
Why this focus
Generic AI consulting starts every engagement from zero.
We start from pattern libraries: we know these functions’ workflows, benchmarks, and failure modes, on both sides of the world. Assessments go deeper, pilots start smarter, training lands harder.