Senior AI consulting · East + West
AI adoption that survives contact with reality.
Senior consulting for companies that want AI working in their operations — not in a slide deck. We pilot against criteria agreed in advance, then build and scale what proves itself.
Proven against criteria set in advance. Now in production. See the method →
The problem
Most AI programs don’t fail on technology. They fail on honesty.
Overpromised pilots. Tools bought before problems are defined. Roadmaps written to impress boards, not to be executed. We’ve watched this from inside global organizations for two decades — and we built our method to do the opposite.
- 01
We tell you where AI doesn’t belong.
A third of the use cases we assess shouldn’t be built. We say so.
- 02
Every pilot has kill criteria.
Agreed before we start. You pay for evidence, not promises.
- 03
Your team runs it without us.
Training and handover are in the method, not an upsell.
Both worlds
We work with no ecosystem allegiance.
Western firms see half the AI landscape. We operate from Hong Kong and Shanghai as well as Europe — so we benchmark both ecosystems on your data, and deploy whichever wins on performance, cost, and compliance.
East
- Qwen
- DeepSeek
- Kimi
West
- GPT
- Claude
- Gemini
Your data never transits to China unless you explicitly choose a China-hosted deployment.
The method
AZIMUTH — the bearing we steer by.
Five phases with proof gates between every promise and every investment. One continuous layer — Horizon — watching what changes on both sides of the world.
- 01
Bearings
Where are you, really?
- 02
Chart
Where is value — and where isn’t it?
- 03
Crossing
Can it survive your operations?
- 04
Build
Ship what survived.
- 05
Anchor
Does it stick when we leave?
Four ways in
One method underneath.
AZIMUTH
Assessment
Know where you stand.
- ✓ 3–8 weeks, fixed scope
- ✓ Ranked use-case portfolio
- ✓ A roadmap you could execute without us
AZIMUTH
Pilot
Proof before scale.
- ✓ 6–12 weeks
- ✓ Success and kill criteria agreed up front
- ✓ Benchmarked East and West, on your data
AZIMUTH
Continuum
Your fractional AI leadership.
- ✓ Monthly adoption and governance
- ✓ East+West model watch
- ✓ Quarterly executive steering
AZIMUTH
Academy
Masterclasses and training.
- ✓ Executive masterclasses
- ✓ Leadership workshops
- ✓ Practitioner training, founder-led
Deep in the functions that touch revenue and people.
We don’t do generic AI consulting. We work where we have 25 years of operating scar tissue.
Marketing, Communication, Media, eCommerce, Supply Chain, HR
Who you’ll work with
Founded by Cyril Drouin
25+ years building digital and commerce operations across Asia and Europe; founder of one of China’s first eCommerce agencies (2003); former CEO, Publicis Commerce & Performance Marketing, China and North Asia.
- Years operating
- 0
- First agency founded
- 0
- Regions covered
- 0
Operating across North Asia · Southeast Asia · Middle East · Europe, with entities in Hong Kong and Shanghai.
Next step
Start with your bearings.
A 30-minute conversation. If we’re not the right partner, we’ll tell you — and tell you who might be.