AI · Data · Tech · Consulting
We put intelligence inside your data.Then we build the product around it.
BearingBridge is an AI consultancy with one operating rule: evidence over hype. We measure before we recommend and agree on the metric before we build. When the evidence says stop, we say stop.
Proven against criteria set in advance. Now in production.See the method →
Why we exist
Most AI projects fail politely.
The pilot demos well and the steering committee applauds. Then the numbers never move, nobody wrote down what success meant, and the budget quietly migrates to next year’s pilot. The research is blunt about how often this happens:
“By some estimates, more than 80 percent of AI projects fail.”
In our experience the cause is rarely the technology. It is the absence of a baseline, a metric, and the discipline to read them honestly. We built a practice, a method, and eventually our own product against exactly that failure mode.
The model
Four pillars, one value chain.
Data is the raw material. AI puts intelligence inside it. Tech turns that intelligence into products your team runs without us. Consulting is the practice that carries you through all three.
Strategy, readiness, pilots, and adoption, run on dated baselines and success metrics agreed in writing. Includes the deliverable most consultancies avoid: a documented recommendation to stop when the evidence says stop.
How we work →An honest audit of what you have, foundations sized to what your use cases actually require, and governance that holds up across jurisdictions, including the East-West line where most global AI plans run aground.
Get your data ready →Use cases that pay back, prototyped on your data with a cost per run. Models benchmarked across Western and Chinese ecosystems, because the right answer is often mixed and almost nobody tests both sides.
Find the use cases that matter →Custom builds, integration into the systems your team already opens every morning, and the patient engineering that separates a demo from a product. We run our own product on this stack.
From pilot to production →Proof
We use our own medicine.
bearingbridge intelligence is our marketing intelligence platform. It measures how Google and AI assistants like ChatGPT, Claude, Gemini, and Perplexity see a brand, market by market and language by language. Then it executes: content from roadmap to live page, advertising from budget to search term, all managed by the client’s own team with every AI cost visible on screen as it runs.
We built it the way we consult. Dated baselines, the right model per task, budget caps that stop spending automatically, and a one-week implementation that ends in client autonomy. It is our standing answer to the question every consultancy should be asked: have you shipped this yourself?
Method
AZIMUTH, in three sentences.
An azimuth is a bearing: the exact angle between north and where you are heading. Our method starts with a dated baseline, agrees the metric and the kill criterion in writing, and reads the evidence before anyone talks about scaling. Progress you can prove, or a stop you can defend.
- 01Baseline
- 02Bearing
- 03Run
- 04Fix
- 05Decide
Who it is for
Built for teams that own a number.
Our clients run marketing, growth, or operations targets across several markets and languages: industrial exporters entering new regions, B2B services firms, multi-brand consumer groups, and agencies managing client portfolios. The common thread is accountability. If you have to defend results to a board, our habit of writing down the metric first tends to feel less like process and more like relief.
If you are looking for a vendor to tell you AI will transform everything by Q3, we are a poor fit, and we will tell you so in the first call.
Insights
What we publish.
Articles that hold themselves to the same standard as our engagements: tested before publication, sources linked, prompts included in full. When we stop something, we write that up too.
Talk to us
Talk to us about AI.
A conversation with the senior team about your markets, your data, and where AI would actually pay back for you. No slides, no obligation, and if the honest answer is that AI is not your next move, you will hear that too.
Prefer email? hello@bearingbridge.com