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Insights

AI adoption is an operations problem, not a demo.

The value shows up in what you route, what you measure, and where your data is allowed to live, not in the launch. We work across Western and Chinese model ecosystems and write down what actually moves the number for the companies adopting this.

  • Every claim sourced
  • Every number dated
  • We publish the kills

How we see AI adoption

The models work.
The adoption is where it breaks.

Two years of pilots taught the market that a demo is easy and a deployment is not. The gap between them is not model quality. It is routing, measurement, cost discipline, and data governance: the unglamorous operations layer where the money actually leaks. This is the lens we bring to every piece below.

0

of enterprise AI still runs on frontier models

0×

price spread between cheap and frontier tiers

The trend

Model economics flipped, and the map is now East–West.

A 50× spread between commodity and frontier tokens turned routing from an optimization into the single biggest cost lever most teams have, and the cheap tier that makes it possible is now mostly Chinese open weights. Adoption in 2026 is a portfolio decision, not a single-vendor bet.

The traps

Where adoption quietly goes wrong.

  • Frontier compute burned on commodity tasks: classification, extraction, retrieval that a model 50× cheaper handles fine.
  • Models chosen off leaderboards instead of tested on your own traffic.
  • No kill criterion written in advance, so projects become sunk-cost arguments three months in.
  • Data sovereignty discovered after deployment, not designed in from the start.
What works

The sequence we actually run.

  1. 01Measure the bill by task type before touching a model. Find where the money goes.
  2. 02Evaluate candidates on 200 real requests from your own logs, graded blind by someone who knows the domain.
  3. 03Route the easy majority down to the cheap tier; keep the hard minority where it is.
  4. 04Treat data sovereignty as a design input: self-host, Western-host, or API by sensitivity.
  5. 05Write the kill criterion up front, so the decision to stop is evidence, not ego.
This is our AZIMUTH method

CEO’s Opinion

Signed by the person who runs the place.

Most of this library is team-reviewed analysis. This shelf is different: a first-person position from our CEO, written from his own P&L, argued in his own name, and revisited in public when the facts move.

Cyril Drouin, CEO of BearingBridge

Cyril Drouin

CEO · BearingBridge

The library

Showing 9 of 9

What we cover

Five beats, one standard of proof.

Tap a topic to filter the library above. Empty ones are on the way. We ship when it is tested, not when the calendar says so.

Talk to us

Talk to us about AI.

A conversation with the senior team about your markets, your data, and where AI would actually pay back for you. No slides, no obligation, and if the honest answer is that AI is not your next move, you will hear that too.