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Insights

Reading the water on both sides.

A monthly East-West Briefing and one method piece per month. Written by Cyril Drouin — no ghostwriters, no hype.

  1. 01
    The East-West Briefing Issue #1 · Coming soon

    What Chinese frontier models do better — and where they don’t.

    Qwen, DeepSeek and Kimi benchmarked honestly against the Western frontier: capability, cost, and the deployment questions nobody puts in the marketing.

    By Cyril Drouin

  2. 02
    Method Coming soon

    Why every AI pilot we run has kill criteria.

    Failure conditions in the contract are what taking your money seriously looks like. The reasoning, the template, and what it changes in the room.

    By Cyril Drouin

  3. 03
    Functions Coming soon

    The CMO’s AI map for 2026: what’s real in marketing AI across Asia and Europe.

    Content production, media intelligence, conversational commerce — what is deployed and working today, region by region, and what is still a demo.

    By Cyril Drouin

The East-West Briefing

Get the briefing before your competitors do.

Monthly. What moved in AI on both sides of the world — and what it means for you. First issue lands soon; subscribers get it first.