Marketing.
MK01 to MK16Sixteen modules covering the loop from watching the market to publishing into it: competition monitoring, ideation, content and sales material, advertising across four platforms, social planning and publishing, localization, and reporting. The through-line is the claim library. Everything generated in this family is traceable to an approved claim, or it is flagged before a human reads it. That is the difference between a content factory and a plausible-text factory.
MK01 to MK16The sixteen modules
| ID | Module | What it does | Intelligence layer |
|---|---|---|---|
| MK01 | Competition monitoring | Tracks competitor sites, pricing, launches, positioning, hiring, ad activity | Classifies each change by meaning and materiality, not just difference. Flags positioning moves, ignores typos |
| MK02 | Search visibility | Rankings by market, language, and search intent | Separates movement caused by your work from movement caused by algorithm change |
| MK03 | AI assistant visibility | What assistants answer when asked about your category, and which sources they cite | Maps which of your pages and which third-party sources are actually feeding those answers |
| MK04 | Ideation engine | Topic and campaign pipeline | Works from the gap: what your category asks that you have not answered, weighted by opportunity |
| MK05 | Claim library | Approved claims, evidence, and expiry dates | Flags any generated sentence that cannot be traced to an approved claim, before a human reads the draft |
| MK06 | Content factory, web | Site pages, articles, landing pages | Briefs assembled from your product data and evidence base. Every paragraph carries its source |
| MK07 | Content factory, sales material | One-pagers, decks, battlecards, case sheets | Built from the same claim set as marketing, so the two stop contradicting each other |
| MK08 | Ads factory, search | Google campaigns from budget to search term | Recommends budget moves with the terms, the cost, and the cost of doing nothing |
| MK09 | Ads factory, social | Meta, TikTok, LinkedIn campaigns and creative sets | Detects creative fatigue before performance drops. Generates variants tied to what is actually converting |
| MK10 | Social factory | Planning calendar, scheduling, publishing | Drafts from the pipeline rather than from scratch. Adapts one message per platform without changing the argument |
| MK11 | Localization | Market and language adaptation | Adapts claim, example, and reference per market, not just the words. Flags claims not legal in the target market |
| MK12 | Asset library | Images, video, documents, versions, rights | Tags and describes assets on ingest. Finds by description, not filename |
| MK13 | Website publishing | Push to your CMS with review states | Pre-publish check against claim library, tone rules, and link integrity |
| MK14 | Email and newsletter | Lists, sequences, sends | Segments from behavior in your own systems rather than declared attributes |
| MK15 | Campaign follow-up | Brief to result, per campaign | Attribution stated with its confidence and its assumptions, not as a single number |
| MK16 | Marketing reporting | Dashboard across channels and markets | Writes the narrative: what moved, what it cost, what is attributable, what is noise |


